I help businesses get clear on the problem before jumping into the creative.
My work spans brand strategy, identity, creative direction and delivery, starting with an understanding of the business, audience and objectives before deciding what the creative needs to do.
From initial thinking and brief development through to creative direction, design and final delivery, I combine strategic clarity with hands-on creative experience to create work that has a reason for being, not just something that looks good.
SELECTED BRAND & CREATIVE WORK
A selection of brand and creative projects, from initial thinking and direction through to identity and application across digital, print, packaging, retail and events.
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Brand Strategy & Identity
Clarity, positioning, identity, visual systems and consistent brand application. -
Creative & Art Direction
Concept development, visual direction, design and commissioning specialist creative resources. -
Digital, Print & Production
Websites, digital applications, campaigns, publications, marketing communications and production. -
Creative Delivery
Brief development, project scoping, client presentations, stakeholder collaboration, external specialists, budgets, deadlines and delivery.
LET’S DISCUSS YOUR PROJECT
Looking for senior freelance support across brand identity, graphic design, print or digital? Drop me a line at alex@alexanderbarton.co.uk or call 07812 168437 .